Blame it on his bratty ways but there are a few things that only Salman Khan can pull off. One can imagine what might have run through the producers’ minds when the actor told them that he’d like his bodyguard to unveil the first look of his next film. Of course the fact that the film, titled Bodyguard, has Khan playing a minder makes it a completely legitimate marketing move.

So, on Friday afternoon, while Khan dressed down in a “Being Human” T-Shirt, his personal bodyguard Shera, who has been with him for 15 years, came in a suit and tie to unveil the first look. Kareena Kapoor, who plays the leading lady opposite Salman in the movie, was dressed in character — a white kurti with orange trimmings with colourful accessories — styled by Manish Malhotra. The other key crew members, producer Atul Agnihotri was present with wife Alvira and the director Siddique, attended too. There was some emotional talk too, as Shera vowed to be there for “Salman Bhai, as he is the most genuine human being” and Khan admitted to having been hugely inspired by Shera for his role in the movie. Kapoor, probably feeling left out in the bromance, just said that she was glad she had Khan for a bodyguard now.